I’ve not really written blog posts about my own thoughts and feelings before, but with a to-do list as long as my arm, I started typing and couldn’t stop; so this is me getting things off my chest.
I’m Bethan – busy mum to a toddler, juggling a few jobs, and the slightly frazzled owner of Susie’s Sheepskin Boots. I bought the business in March 2023 and opened our shop in Tenby Indoor Market in June 2024. We sell boots, slippers, hats and accessories – basically anything that makes you look like you’ve borrowed a sheep’s best outfit.
Selling Boots to Bikini-Clad Holidaymakers
Let’s be honest: this summer has been tough. Sales are down 150% on last year, and while I’d love to blame a global anti-sheepskin conspiracy, the reasons are probably more down-to-earth:
The weather’s been gorgeous: Trying to sell sheepskin to bikini-clad holidaymakers is, well… “character building.” Picture me saying: “Yes, I see you’re holding a lilo and a Solero, but wouldn’t you rather invest in some knee-high boots?” Not exactly an easy sell.
The cost of living crisis: People are watching their pennies, and slippers don’t always make the cut next to food, fuel, or “just one more” round of 99s for the kids.
Supplier costs: Every delivery seems to arrive with a price tag that makes me want to sit down with a cuppa and take a deep breath.
Why Sheepskin Still Wins
Sheepskin isn’t just cosy fluff. It’s natural, durable, sustainable and the kind of thing that keeps paying you back every cold morning for years to come. Your future self will thank you when your toes are warm while everyone else is shivering.
Behind the Fluff
Like many small business owners, I’ve had to take on another job to support my family. That does mean orders might take a little longer than usual to arrive, but I promise they’re always packed with care – usually with a toddler tugging at my sleeve while I do it!
I couldn’t do this without my team. They are absolute heroes – keeping the shop running, helping customers, and swooping in whenever I’m juggling one task too many. Without them, this little fluffy empire wouldn’t be standing.
Finding the Joy
It hasn’t all been doom and gloom. I’ve had brilliant chats with locals, tourists slipping into slippers in July and instantly forgetting they’re wearing shorts, and the constant reminder that I’ve built something I’m really proud of.
If you’re passing through Tenby Market, come say hi. Even if you’re not in a slipper-buying mood, a chat is always welcome – I’ll be there among the fluff, juggling orders, customers and childcare.
And when the British weather inevitably flips – usually the minute the schools go back – you’ll know exactly where to come for the warmest toes in town.
Pop in to see us at Tenby Indoor Market or browse our online shop – your feet will thank you!
- Bethan x
